Hospitality Hurdles: An Expedition into the Challenges Facing the Hotel Industry
Abstract
The study aims to empower hotel operators in prospective tourist spots, aiding informed decision-making in navigating the dynamic hospitality landscape. The study investigates challenges in the hotel industry to aid practitioners and researchers. It combines secondary data from expert blogs and research articles with primary data from 230 Indian hotel managers surveyed via a Likert scale questionnaire from January to March 2024. Validity and reliability are ensured through first-order constructs. Data analysis utilizes SPSS-22 for exploratory factor analysis and Amos 17 for confirmatory factor analysis. Theoretical frameworks from prior literature were examined to inform the selection of variables. A two-part questionnaire was devised to gather demographic information, years of experience, etc., followed by a section employing a 5-point Likert scale to explore our proposed hypothesis. Initially identifying twenty-seven global challenges, the study highlights three key factors – marketing, operational, and human resources – relevant to the Indian context, encompassing 25 specific challenges. Notably, challenges in the Economic/Financial Factor show low manifestation in India. The study emphasizes the burgeoning tourism potential in Eastern India and the proactive measures taken by hotel industries to meet global guest demands. While Eastern India is the primary focus, insights extend to emerging tourist destinations
worldwide.
Keywords: hotel industry, challenges, EFA, CFA
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Mr Swagat Praharaj, Dr. Bibhuti Bhusan Mishra, Prof. Uma Sankar Mishra, Dr. Rashmi Ranjan Panigrahi, Padma Charan Mishra
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
1. Copyright
Copyright for all articles published in Academica Turistica - Tourism and Innovation Journal is held by individual authors. Authors are themselves responsible for obtaining permission to reproduce copyright material from other sources.
Upon acceptance of an article, authors will be asked to complete the Publication Agreement and Copyright Licence, based on the Open Access Model Publishing Agreement.
Articles are published under the terms of the Creative Commons CC BY-NC-ND 4.0 License.
Under the terms of this license, authors retain ownership of the copyright of their articles. They can archive the pre-print and post-print or publisher's version of their work. They will, however, assign to Academica Turistica - Tourism and Innovation Journal (AT–TIJ) the permanent right to electronically distribute their manuscript and, after it has appeared in AT–TIJ, they may republish their text as long as they clearly acknowledge AT–TIJ as the place of the original publication.
2. Author Fees
Article submission, processing and/or publishing fees are not charged.
