Roadmap of Spiritual Pilgrimage Experience Towards Revisit Intention in the Indonesian Wali Songo Pilgrimage
Abstract
his study explains the roadmap that connects pilgrims’ spiritual experience with the revisit intention of the tomb of Sunan Wali Songo in Central Java, Indonesia. Explaining how pilgrims’ spiritual experience creates revisit intention in the religious tourism industry is important. A theoretical model involving attitude toward pilgrimage and pilgrim satisfaction is built based on the theory of planned behaviour (TPB) and tourist experience literature. For this purpose, around 303 pilgrims were analysed using structural equation modelling (SEM) based on AMOS 23.00, which is combined with the IBM SPSS 21. The results show that revisit intention can be improved by utilizing four pathways: (1) direct path of spiritual experience, (2) indirect path through attitude toward pilgrimage, (3) indirect path through pilgrim satisfaction, and (4) indirect path through attitude toward pilgrimage and pilgrim satisfaction. This study is expected to contribute to developing TPB and tourism marketing literature by providing a holistic model of spiritual experience and its influence on attitude toward pilgrimage, pilgrim satisfaction, and revisit intention. This study also offers important insights for managers engaged in the religious tourism industry.
Keywords: spiritual experience, attitude toward pilgrimage, pilgrim satisfaction, revisit intention.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Hendar Hendar, Ken Sudarti, Ari Pranaditya, M. Iqbal Ramdhani
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
1. Copyright
Copyright for all articles published in Academica Turistica - Tourism and Innovation Journal is held by individual authors. Authors are themselves responsible for obtaining permission to reproduce copyright material from other sources.
Upon acceptance of an article, authors will be asked to complete the Publication Agreement and Copyright Licence, based on the Open Access Model Publishing Agreement.
Articles are published under the terms of the Creative Commons CC BY-NC-ND 4.0 License.
Under the terms of this license, authors retain ownership of the copyright of their articles. They can archive the pre-print and post-print or publisher's version of their work. They will, however, assign to Academica Turistica - Tourism and Innovation Journal (AT–TIJ) the permanent right to electronically distribute their manuscript and, after it has appeared in AT–TIJ, they may republish their text as long as they clearly acknowledge AT–TIJ as the place of the original publication.
2. Author Fees
Article submission, processing and/or publishing fees are not charged.
