Camera to Compass: Unravelling the Impact of Travel Vlogs on Tourist Visit Intentions

Authors

  • Mr. Md. Tariqul Islam School of Hospitality, Tourism & Events, Taylor’s University, 47500 Subang Jaya, Selangor, Malaysia https://orcid.org/0000-0002-7367-2989
  • Dr. Jeetesh Kumar Faculty of Social Sciences and Leisure Management, Taylor’s University, 47500 Subang Jaya, Selangor, Malaysia https://orcid.org/0000-0001-9878-1228
  • Ms. Siti Rahayu Hussin School of Business and Economics, Universiti Putra Malaysia, 43400 Serdang, Selangor, Malaysia
  • Ms. Wong Foong Yee School of Business and Economics, Universiti Putra Malaysia, 43400 Serdang, Selangor, Malaysia
  • Professor Dr Neethiahnanthan A/L M Ari Ragavan Faculty of Social Sciences and Leisure Management, Taylor’s University, 47500 Subang Jaya, Selangor, Malaysia

Abstract

Travel vlogs are considered as video forms of online review, usually generated by tourists and mainly shared on social media platforms. They provide a visual and personal perspective of a destination, inspiring and guiding viewers on where to go and what to do. This study identified the impact of travel vlog videos on tourists’ visit intentions by collecting 231 responses from Bangladeshi residents with a structured, self-administered survey. The findings indicated that tourists perceive travel vlog videos as valuable and trustworthy based on the quality of travel vlog information and vlogger credibility, which subsequently influence the tourists to adopt
the vlog information and their visit intention. Theoretically, this study contributes by extending the Information Adoption Model (IAM) with information trust and tourists’ visit intention. Practically, the present study provides several implications for tourism stakeholders, specifically destination marketing organisations (DMOs). Finally, the study concludes by indicating several limitations and recommendations for future research.
Keywords: travel vlog, information quality, vlogger credibility, information usefulness, information trust, visit intentions, destination marketing organisation

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Published

2024-09-16

How to Cite

Islam, M. T., Kumar, J., Hussin, S. R., Yee, W. F., & M Ari Ragavan, N. A. (2024). Camera to Compass: Unravelling the Impact of Travel Vlogs on Tourist Visit Intentions. Academica Turistica - Tourism and Innovation Journal, 17(2). Retrieved from https://academica.turistica.si/index.php/AT-TIJ/article/view/726

Issue

Vol. 17 No. 2 (2024): Academica Turistica - Tourism & Innovation Journal

Section

Articles

License

Copyright (c) 2024 Mr. Md. Tariqul Islam, Dr. Jeetesh Kumar, Ms. Siti Rahayu Hussin, Ms. Wong Foong Yee, Professor Dr Neethiahnanthan A/L M Ari Ragavan

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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