The Aquaculture Industry and Opportunities for Sustainable Tourism

Authors

  • Armand Faganel University of Primorska, Faculty of Management
  • Roberto Biloslavo University of Primorska, Faculty of Management
  • Aleksander Janeš University of Primorska, Faculty of Management

Abstract

Tourism is an important industry in the growth of gdp in many countries, while aquaculture covers more than half of the demand for fish in the developed world. The demand and competition for farmed fish are increasing worldwide, as is the awareness of the importance of the further development of sustainable small business. In this view, innovation is crucial to promoting sustainable business models that can achieve a solid economic performance and at the same time take care of the natural environment. This article contributes to the literature on sustainable business models with a descriptive case study of the complementarity of a single fish farming company and tourism activities. The case study of a sustainable business model in aquaculture has been analysed with the use of a business model canvas that links various market-oriented elements of a business model with different stakeholders’ needs.

Keywords: aquaculture, tourism, brand, development, sustainability, business model canvas, co-natural processes

Author Biography

Armand Faganel, University of Primorska, Faculty of Management

Head of Marketing department

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Published

2017-01-21

How to Cite

Faganel, A., Biloslavo, R., & Janeš, A. (2017). The Aquaculture Industry and Opportunities for Sustainable Tourism. Academica Turistica - Tourism and Innovation Journal, 9(2). Retrieved from https://academica.turistica.si/index.php/AT-TIJ/article/view/68

Issue

Vol. 9 No. 2 (2016)

Section

Articles

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