Descriptive Analysis of the Recent Advances of Film-Induced Tourism: Identification of Strengths, Gaps and Opportunities


  • Sara Nunes Higher Colleges of Technology


Film-induced tourism is a recent topic in academic research, only studied since the ’90s, and especially in the US and UK, followed by Australia, Asia, and Europe, becoming a worldwide theme with its expansion to Asia. In the beginning, the main studies were focused on justifying the importance of studying the topic and concentrating on the power of film and tv productions in motivating tourism demand, followed by a theoretical andmethodological improvement focused on impacts, development, andmarketing initiatives. At themoment, studies are focused on a crossdisciplinary approach and commodification of location and culture. Nowadays, numerous studies focus on this subject, and this paper intends to analyse the latest advances in the field over the last eight years. Our study explores their strengths, potential, gaps, and opportunities. In terms of results, we can affirm the strengths related to the studies centred on the impacts of film-induced tourism on destinations, film-induced tourism as a motivator for the intention to visit through exhibited images, and tourism marketing activities and initiatives based on film and TV productions. In terms of gaps and opportunities, these are related to tourist experiences and authenticity, celebrities, sustainable planning, cross-disciplinary studies, residents’ perspectives, consumers’ answers to brand placement, the role of governments in terms of strategies and policies, the importance of social networks in thev field, and the need for more studies to be developed worldwide, not only based on western examples.

Keywords: film-induced tourism, tourism, film and media, television, tourist

Author Biography

Sara Nunes, Higher Colleges of Technology

Personal Biography: Sara Nunes

Assistant Professor Business, Higher Colleges of Technology 

Dr. Nunes has been an academic in Tourism & Hospitality for more than 15 years. She held teaching positions in Portugal, China (Special Lectures), South Korea, Qatar, and the United Arab Emirates. Apart from teaching, Dr. Nunes engaged in thesis advising, curriculum development, course coordination experience, mentoring students, admissions, internships coordination, and international relations.

She is the holder of a Ph.D. in Administration and International Business from the University of Extremadura in Spain, a MA in Marketing and Tourism Promotion, and a BA in Hotel Management, from the Polytechnic Institute of Leiria, School of Tourism and Maritime Technology in Portugal, and a second BA in Tourism, Hospitality, and Hydrotherapy from the Higher Institute of Educational Sciences in Portugal.

Furthermore, the main areas of research of Dr. Nunes are in tourism destinations images, brand equity, and impact of movies induced images on tourism destinations and products.




How to Cite

Nunes, S. (2022). Descriptive Analysis of the Recent Advances of Film-Induced Tourism: Identification of Strengths, Gaps and Opportunities. Academica Turistica - Tourism and Innovation Journal, 15(2). Retrieved from