Congress Destination Attractiveness: The Case of Supply-Side of Business Tourism in Slovenia

Marijana Sikošek

Abstract


The purpose of the article is to research which attractiveness attributes of a congress destination are those that are important for visiting the congress destination and association meeting, namely from the point of view of the supply-side of business tourism, meaning meeting planners (buyers), suppliers, intermediaries and special agencies. The article redefines the dimensions of visiting a congress destination and the research concept of the supply-side of business tourism. On this basis, we developed a new multidimensional construct (model) of congress destination visit, which takes into consideration three aspects: the destination, venue and business event aspects as the foundation of the supply-side of congress tourism. Based on previous research, we developed a model of attractiveness attributes for each individual aspect which contributes to the visiting of the congress destination. The aim of the research is to contribute to a more comprehensive understanding of the supply-side of congress tourism in a multidimensional analysis of attractiveness attributes of a congress destination which constitute important factors for visiting.

Keywords: congress destination attractiveness, business tourism, conference attributes, congress destination attributes, venue attributes, congress destination visit


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