Tourism Ecolabels and Social Sustainability: Challenges and Innovations from a Slovene Perspective

Vinod Sasidharan, Dejan Križaj


To gain new insights regarding the implementation of social sustainability practices, this study examined the sustainability performance of five tourism businesses in Slovenia. Each of the five has been awarded the Slovenia Green Certificate or a national award for innovative achievements (Sejalec, Snovalec) by the Slovenian Tourist Board. Semi-structured interviews were conducted among the tourism providers based on environmental, social, and economic dimensions. Findings from the study can help in the stimulation and achievement of higher levels of social sustainability performance within Slovenia’s growing tourism industry while positioning the country as not only a green tourism leader but also as a socially-responsible destination.

Keywords: social sustainability, ecolabels, innovation, Slovenia

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