Event Competitivness in Heritage Tourism in Rural Croatia
Abstract
In recent few years, Croatia’s rural areas have been developing various forms of tourism, primarily focused on heritage. Sustainable management of the rich cultural and historical heritage of Croatian rural areas can stimulate the creation of market recognition and competitiveness. Among the critical elements of heritage tourism are the events stemming from the community and its traditions, andwhich represent that community on the tourism market. Heritage-based events enable the creation of a unique tourism product that, through heritage elements, enables the promotion of Croatian rural destinations, respecting their characteristics and uniqueness. Tourism events and programs provide a successful interpretation of heritage elements, strengthening local identity and creating positive interrelationships between visitors and hosts. This paper aims to explore and propose possibilities for innovation of heritage-based events in rural areas of Croatia, with analysis of an event held in Ðakovo: the Ðakovo Embroidery Festival. In order to facilitate the competitiveness of Croatian heritage- based cultural events, the paper proposes an event certification model: the Cro Ruralis Heritage Awards Certification Model. The paper also provides guidelines for the creation of heritage-based tourism events as a vital element in the realisation of innovative and sustainable tourism services to achieve the competitiveness of rural Croatian tourism.
Keywords: heritage, events, sustainable development, rural tourism, Croatia, Ðakovo Embroidery
References
Andersson, T. D., & Lundberg, E. (2013). Commensurability and sustainability: Triple impact assessments of a tourism event. Tourism Management, 37, 99–109.
Bowdin, G., Allen, J., O’Toole,W.,Harris, R., &McDonnell, I. (2008). Events management. Oxford, England: Elsevier.
Crouch, G. I., & Brent Ritchie, J. R. (1999). Tourism, competitiveness, and societal prosperity. Journal of Business Research, 44(3), 137–152.
Crouch, G. I., & Brent Ritchie, J. R. (2003). The Competitive destination: A sustainable tourism perspective. Wallingford, England: cabi.
Daniloska, N., & Hadzi Naumova-Mihajlovska, K. (2015). Rural tourism and sustainable rural development. Economic Development, 17(3), 307–320.
Dashper, K. (2014). Introduction: Rural tourism: Opportunities and challenges. In K. Dashper (Ed.), Rural tourism: An international perspective (pp. 1–19). Cambridge, England: Cambridge Scholars Publishing.
Davidson, R., & Rogers, T. (2006). Marketing destinations and venues for conferences, conventions and business events. New York, ny: Butterworth-Heinemann.
Demonja, D. (2014). The overview and analysis of the state of rural tourism in Croatia. Sociology and Space, 52(1), 69–90.
Drpić, D. (2017). Turistički događaji temeljeni na baštini I konkurentnost turističke ponude (Unpublished doctoral dissertation). University of Rijeka, Opatija.
European Commission. (2017). Rural areas and the primary sector in the eu. Retrieved from https://ec.europa.eu/ agriculture/sites/agriculture/files/statistics/facts -figures/eu-rural-areas-primary-sector.pdf
Eurostat (2017a). Statistics on rural areas in the eu. Retrieved from http://ec.europa.eu/eurostat/statistics-explained/index.php/Statistics_on_rural_areas_in_the_EU
Eurostat (2017b). Tourism statistics at regional level. Retrieved from http://ec.europa.eu/eurostat/statistics-explained/index.php/Tourism_statistics_at_regional_level
Getz, D. (2010). Event management & event tourism. New York, ny: Cognizant Communication Corporation.
Getz, D., & Page, S. J. (2016). Event studies: Theory, research and policy for planned events. London, England: Routledge.
Goeldner, C., & Ritchie, B. (2006). Tourism principles, practices, philosophies (10th ed.). New York, ny:Wiley.
Gomezelj Omerzel, D. (2006). Competitiveness of Slovenia as a tourist destination. Managing Global Transitions, 4(2), 167–189.
Institute for Tourism. (2008). tomas stavovi i potrošnja posjetitelja kulturnih atrakcija i događanja u Hrvatskoj. Retrieved from http://www.iztzg.hr/UserFiles/File/novosti/2009_TOMAS_Kulturni_turizam_2008_Sazetak_i_Prezentacija.pdf
Institute for Tourism. (2018). Tomas summer 2017 – attitudes and consumption of turists in Croatia. Retrieved from http://iztzg.hr/UserFiles/File/Narudzbe/Tomas-Ljeto -2017-Stavovi-i-potrosnja-turista-u-Hrvatskoj.pdf
Ivančić, I. (2015). Međuovisnost turističkih događaja u okruženju i uspješnost hotelijerstva (Unpublished doctoral dissertation). University of Rijeka, Opatija, Croatia.
Krajičkova, A., & Šauer,M. (2018).Differences in motivation of food festivals visitors: A view from the Czech Republic Geographica Pannonica, 22(3), 189–200.
Kušen, E. (2006). Ruralni turizam. In S. Čorak, & V. Mikačić (Eds.), Hrvatski turizam: plavo, bijelo, zeleno (pp. 167–189). Zagreb, Croatia: Institut za turizam Zagreb.
Ministry of Culture. (2018a). Godišnji proljetni ophod kraljice ili ljelje iz Gorjana. Retrieved from https://www.min-kulture.hr/default.aspx?id=5231
Ministry of Culture. (2018b). Bećarac – vokalno instrumentalni napjev s područja Slavonije, Baranje I Srijema. Retrieved from https://www.min-kulture.hr/default.aspx?id=7153
Ministry of Tourism. (2018). Croatian tourism in numbers 2017. Zagreb, Croatia: Author.
Research Resolutions & Consulting. (2007). Guidelines: Survey procedures for tourism economic impact ssessments of gated events and festivals. Retrieved from http://www.mtc.gov.on.ca/en/research/resources/Guidelines_Econ_Impact_Gated_Events_2007.pdf
Porter, M. E. (1990). The competitive advantage of nations. New York, ny: Free Press.
Poslovni.hr. (2018). Ruralni turizamza veći razvoj treba potporu države i banaka. Retrieved from http://www.poslovni.hr/hrvatska/ruralni-turizam-za-veci-razvoj-treba-potporu-drzave-i-banaka-340700
Ružić, P. (2011). Ruralni turizam Istre. Poreč, Croatia: Institut za poljoprivredu i turizam Poreč.
Sedmak, G., Planinc, T., Kociper, T., & Planinc, S. (2015). Avtentičnost kot resurs podeželskega turizma. In G. Sedmak, D. Smolčić Jurdana, T. Kociper, & T. Planinc (Eds.), Spodbujanje ruralnega turizma (pp. 89–97). Koper, Slovenia: Založba Univerze na Primorskem; Opatija, Croatia: Sveučilište u Rijeci.
Smolčić Jurdana, D. (2015). Ekonomska obilježja poslovanja u ruralnom prostoru – usporedba Hrvatske I Slovenije. In G. Sedmak,D. Smolčić Jurdana,T.Kociper, & T. Planinc (Eds.), Spodbujanje ruralnega turizma (pp. 159–168). Koper, Slovenia: Založba Univerze na Primorskem; Opatija, Croatia: Sveučilište u Rijeci.
Stipanović, C.,Rudan,E., & Peršin, P. (2015).Festival tourism in the repositioning of Croatian tourism destinations. In S. Janković & D. Smolčić Jurdana (Eds.), tosee – Tourism in Southern and Eastern Europe 2015: 3rd International Scientific Conference; Sustainable Tourism, Economic Development and Qulity Life (pp. 355–367). Opatija, Croatia: University of Rijeka.
Svržnjak, K., Kasntar, S., Jerčinović, S., & Kamenjak, D. (2014). Ruralni turizam: uvod u destinacijski menadžment. Križevci, Croatia: Visoko gospodarsko učilište u Križevcima.
Uran Maravić, M., Križaj, D., & Lesjak, M. (2015). Innovation in Slovenian tourismorganisations. Tourism & Hospitality Management, 21(1), 51–62.
Downloads
Published
How to Cite
Issue
Section
License
1. Copyright
Copyright for all articles published in Academica Turistica - Tourism and Innovation Journal is held by individual authors. Authors are themselves responsible for obtaining permission to reproduce copyright material from other sources.
Upon acceptance of an article, authors will be asked to complete the Publication Agreement and Copyright Licence, based on the Open Access Model Publishing Agreement.
Articles are published under the terms of the Creative Commons CC BY-NC-ND 4.0 License.
Under the terms of this license, authors retain ownership of the copyright of their articles. They can archive the pre-print and post-print or publisher's version of their work. They will, however, assign to Academica Turistica - Tourism and Innovation Journal (AT–TIJ) the permanent right to electronically distribute their manuscript and, after it has appeared in AT–TIJ, they may republish their text as long as they clearly acknowledge AT–TIJ as the place of the original publication.
2. Author Fees
Article submission, processing and/or publishing fees are not charged.
